In the late 1940s, Don McClanen, a basketball coach from Oklahoma, noticed that professional athletes were endorsing products like cigarettes and shaving cream. Companies had recognized that these athletes had a platform, and the world paid attention to what they said, did, and apparently, bought. Coach McClanen wondered if professional athletes could share the hope of Jesus from that platform.
In 1954, after years of prayer and planning, McClanen and others launched The Fellowship of Christian Athletes. And they were right. Athletes, from the highest-paid professional players to youth club players, have a tremendous influence on those around them and the culture.
We’ve seen professional athletes give glory to God for wins. They are intentional about speaking His Name when they do television interviews, and that makes an impact. But what makes a bigger impact is when we meet together, growing in discipleship, over a period of months or years. It is when we do life together that God moves mightily.